Advisory Board Member 2017
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Abbey Heimensen
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MarineMax
Director of Marketing 
Areas of Expertise
Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Unleashing the Power of Mobile
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A native of Iowa, Abbey started her marketing career promoting tourism in in her home state. She quickly advanced becoming the Director of Tourism at the Okoboji Tourism Department. During Abbey’s 7-year tenure, she led many initiatives at the local, state and national level to promote tourism and boating at Iowa’s number one tourism destination, Lake Okoboji. As an avid boater, Abbey joined the MarineMax Marketing Team In 2011 to enjoy a career in an industry she truly loves.
Abbey’s responsibilities have included directing and the execution of all MarineMax OEM marketing, MarineMax Yachts and Brokerage websites and strategy, social media, advertising, public relations and media strategy to promote all aspects of the business. Now as the Director of Marketing, Abbey’s responsibilities are expanded to include working directly with the MarineMax CDO Shawn Berg, Regional Presidents along with their Marketing Coordinators as well as overseeing all marketing initiatives and managing the MarineMax marketing team. She also oversees all North American marketing efforts for Galeon Yachts and global marketing efforts for Aquila Power Catamarans. |
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