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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Abbey Heimensen
MarineMax
Director of Marketing
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Areas of Expertise
Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Unleashing the Power of Mobile
A native of Iowa, Abbey started her marketing career promoting tourism in in her home state. She quickly advanced becoming the Director of Tourism at the Okoboji Tourism Department. During Abbey’s 7-year tenure, she led many initiatives at the local, state and national level to promote tourism and boating at Iowa’s number one tourism destination, Lake Okoboji.  As an avid boater, Abbey joined the MarineMax Marketing Team In 2011 to enjoy a career in an industry she truly loves.

Abbey’s responsibilities have included directing and the execution of all MarineMax OEM marketing, MarineMax Yachts and Brokerage websites and strategy, social media, advertising, public relations and media strategy to promote all aspects of the business. Now as the Director of Marketing, Abbey’s responsibilities are expanded to include working directly with the MarineMax CDO Shawn Berg,  Regional Presidents along with their Marketing Coordinators as well as overseeing all marketing initiatives and managing the MarineMax marketing team. She also oversees all North American marketing efforts for Galeon Yachts and global marketing efforts for Aquila Power Catamarans.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs