Advisory Board Member 2017
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Abbey Heimensen
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MarineMax
Director of Marketing 
Areas of Expertise
Digital Marketing Strategy,Understanding Customer Experience,Strategic Social Media
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A native of Iowa, Abbey started her marketing career promoting tourism in in her home state. She quickly advanced becoming the Director of Tourism at the Okoboji Tourism Department. During Abbey’s 7 year tenure, she led many initiatives at the local, state and national level to promote tourism and boating at Iowa’s number one tourism destination, Lake Okoboji. Her husband, Collin, after 12 successful years as Sales Manager for Mau Marine, accepted an opportunity to join the MarineMax family. Abbey joined the MarineMax Marketing Team In 2010, shortly after relocating with her husband in Clearwater. Abbey’s responsibilities have included directing and the execution of MarineMax OEM marketing, social media, advertising, public relations and media strategy to promote the business. Now as the Director of Marketing, Abbey’s responsibilities are expanded to include working directly with the MarineMax Regional Presidents along with their Marketing Coordinators as well as overseeing all marketing initiatives and managing the MarineMax marketing team.
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