Advisory Panel Member
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Abigail Germaine
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Retail Marketing Manager of Key Accounts
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Driving Integrating Digital Marketing, Analytics and Measurements
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Having had the opportunity to work for several iconic, cult-worthy and purpose-driven brands over the last ten years, I have been able to develop an expertise for turning consumer insights into category leadership and converting people into brand fanatics.
Seeing the way that the mutual love of a sports team or brand has the ability to deliver a sense of belonging between individuals that may otherwise not cross paths, creates a consumer culture that others want to be a part of, and is what drives my passion. I cultivate and grow brand loyalty and turn customers into walking, talking viral marketers by connecting brands with fans through marketing activations, creative partnerships and visual storytelling. I have a tireless curiosity to continue learning and enjoy new challenges, executing on new ideas and coming up with clever ways to redirect and accomplish a task. |
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