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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​​


Abigail Germaine
Retail Marketing Manager of Key Accounts
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Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Driving Integrating Digital Marketing, Analytics and Measurements
Having had the opportunity to work for several iconic, cult-worthy and purpose-driven brands over the last ten years, I have been able to develop an expertise for turning consumer insights into category leadership and converting people into brand fanatics.

Seeing the way that the mutual love of a sports team or brand has the ability to deliver a sense of belonging between individuals that may otherwise not cross paths, creates a consumer culture that others want to be a part of, and is what drives my passion. I cultivate and grow brand loyalty and turn customers into walking, talking viral marketers by connecting brands with fans through marketing activations, creative partnerships and visual storytelling.

I have a tireless curiosity to continue learning and enjoy new challenges, executing on new ideas and coming up with clever ways to redirect and accomplish a task.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs