Advisory Panel Member
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Alex Heath
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Bank of America
SVP, XD Principal Content Strategist & Editor-in-Chief 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Unleashing the Power of Mobile, Digital Transformation
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Alex is a Senior Vice President, Editor-in-Chief at Bank of America where she works globally to increase alignment and consistency across products while also developing digital content and content teams. She has nearly a decade of experience working in digital strategy and writing/designing for mobile, along with a M.S. in Technical Communication degree from NC State where she focused on User Experience. She has worked at leading tech giants in the Silicon Valley, including Google, where she enhanced the out-of-box experience for 8 different products.
She has also spent a lot of time focusing on digital evolution and transformation by working on products that leverage AI and data science at IBM. Her more recent passions involve being a Design Thinking advocate and Co-creation influencer, and she has led many workshops on various methods for teams to use to help drive innovation. |
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