• HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs
  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Alex Heath
Bank of America
SVP, XD Principal Content Strategist & Editor-in-Chief
Picture
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Unleashing the Power of Mobile, Digital Transformation
Alex is a Senior Vice President, Editor-in-Chief at Bank of America where she works globally to increase alignment and consistency across products while also developing digital content and content teams. She has nearly a decade of experience working in digital strategy and writing/designing for mobile, along with a M.S. in Technical Communication degree from NC State where she focused on User Experience. She has worked at leading tech giants in the Silicon Valley, including Google, where she enhanced the out-of-box experience for 8 different products.

She has also spent a lot of time focusing on digital evolution and transformation by working on products that leverage AI and data science at IBM. Her more recent passions involve being a Design Thinking advocate and Co-creation influencer, and she has led many workshops on various methods for teams to use to help drive innovation.

Digital Badge
Copy to share

Picture

    Contact Alex Now

Submit
Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
Picture
​​© University of South Florida | All rights reserved
  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs