Advisory Panel Member
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Alex McCandless
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Payscape
Director of Marketing 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Integrating Digital Marketing, Analytics and Measurements
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Alex serves as the Director of Marketing at Payscape. Her team of talented marketers and designers oversee the company’s branding, digital & field marketing efforts. Prior to Payscape, she worked with companies such as Delta, Southern Company, and Cox Communications, on all facets of marketing strategy, including marketing automation, programmatic advertising, and communications. She aims to bring a human element to B2B marketing; helping prospects grasp the Payscape portfolio through engaging content. Originally from Jacksonville, FL, she considers herself a full-on Atlantan now. A Florida State Seminole, dog-lover and avid sponge for all things digital, find her on Twitter @B2Balexandra.
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