Advisory Board Member
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Caio Marcio Battel Fernandes
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IT and Business Development
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Analytics and Measurements, Digital Transformation
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Caio started at Bloomin’Brands on March 2016, as the CIO for the Brazilian Operations, during that same year his responsibility extended to the international company owned markets (Brazil, China, and Hong Kong) and a few months later he also absorbed the following areas: Strategic Market Intelligence, Digital and BI/Analytics. On September 2019 he was transferred to BBI Restaurant Support Center with a new role: Sr. IT Director, responsible for Global IT Infrastructure.
Past work experiences encompass: 6 years at McDonald’s (Arcos Dorados) as the Head for all Latin America Corporate Projects, 12 years at Newell, 6 years in Brazil as the Head of IT plus 6 years at the US corporate office in Freeport, IL; and 6 years as a mainframe system analyst for a few large banks in Brazil. Caio has over 25 years of experience in IT, Digital and Projects, holds a bachelor’s degree in business administration from PUCCAMP, an MBA from Northern Illinois University, and he a Certificate of Leadership and Management from MIT (AI, IoT, Blockchain and Neuroscience for Leadership. He is fluent in Portuguese and English, with advance knowledge in Spanish. He is married with Renata Fernandes and they have two children, Marina and Thiago. |
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