Advisory Panel Member
Alvarez & Marsal
Marketo System Administrator
Areas of Expertise
Digital Marketing Strategy;Driving Innovation Through Digital;Analytics and Measurements
Carley Donovan is a marketing automation professional with experience in the B2B space. Carley has implemented marketing automation software and has automated of a myriad of manual processes for marketing and sales teams including: complex trigger campaigns and workflows, nurtures, drips, lead scoring, sales emails, dynamic forms and landing pages, and more. Carley also has experience as a Salesforce administrator, managing the integration of the systems as well as back-end administrative duties such as configurations, workflows, and processes. Carley holds the Marketo Certified Expert and the Pardot Certified Specialist certifications and a Master of Business Administration from The University of Tampa.