Advisory Panel Member
VP Product Marketing
Areas of Expertise
Understanding Customer Experience; Analytics and Measurements
Cassie Boutelle is the VP of Product Marketing for Fiserv Card Services and specializes in retail and financial institution products as well as emerging payment trends.
As the payments industry continues to grow year after year and consumers become savvier than ever, she sees opportunities for the industry to create more intelligent and connected experiences. She believes that increasingly better consumer data insights, partnerships and market disrupters are going to change the industry dramatically over the next few years. Cassie sees the both the opportunity and challenges, viewing differentiated payment experiences as a way to stay competitive and innovate, ultimately pleasing customers and increasing revenues.
Cassie earned an MBA and a Bachelor of Science in public relations with a minor in education from the University of Florida. She is certified in Pragmatic Marketing and has coauthored and collaborated on white papers with Callahan’s, Aite, Colloquy, Mercator and First Annapolis. In addition, she has been featured in the Credit Union Times, Credit Union Journal, Callahan’s, Colloquy and more.