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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Charisma Glassman
         Town of Miami Lakes
Communications and Economic Development Manager

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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media; Unleashing the Power of Mobile; Driving Integrating Digital Marketing; Analytics and Measurements; Digital Transformation
Strategic, analytics driven e-commerce and digital media professional. Experienced in online advertising, designing better customer experiences in the digital world, creating full-funnel brand campaigns and omni-channel marketing strategies. Highly motivated and proven marketer with experience in leading brands from a national level to a targeted segment level. Extensive history of working with complicated services and new products with a firm grasp on reaching measurable results regardless of product type. Managed cross-functional teams across fashion and luxury retail, hospitality, broadcast, online media and news industries.

•    Key stakeholder in creating social media and new media strategy at Disney ABC by creating digital newsrooms and premium video content.
•    Strong acquisition, brand, and loyalty background with deep experience leading integrated marketing campaigns that support core KPIs and ROI.
•    Prior experience in technology, digital marketing, and online media industries.
•    Currently working in GovTech space leading digital transformation of a City.


www.CharismaGlassman.com

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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​​© University of South Florida | All rights reserved
  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs