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  DigitalMarketingCERTIFICATE

Advisory Board Member 2018


Charisma Glassman
         Town of Miami Lakes
Communications and Economic Development Manager

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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media; Unleashing the Power of Mobile; Driving Integrating Digital Marketing; Analytics and Measurements; Digital Transformation
Strategic, analytics driven e-commerce and digital media professional. Experienced in online advertising, designing better customer experiences in the digital world, creating full-funnel brand campaigns and omni-channel marketing strategies. Highly motivated and proven marketer with experience in leading brands from a national level to a targeted segment level. Extensive history of working with complicated services and new products with a firm grasp on reaching measurable results regardless of product type. Managed cross-functional teams across fashion and luxury retail, hospitality, broadcast, online media and news industries.

•    Key stakeholder in creating social media and new media strategy at Disney ABC by creating digital newsrooms and premium video content.
•    Strong acquisition, brand, and loyalty background with deep experience leading integrated marketing campaigns that support core KPIs and ROI.
•    Prior experience in technology, digital marketing, and online media industries.
•    Currently working in GovTech space leading digital transformation of a City.


www.CharismaGlassman.com

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-445-3893
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
Cybersecurity for Executives
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  • HOME
  • ABOUT
    • Why Digital Marketing
    • Our Faculty & Leadership
    • Testimonials
    • Our Partners
    • Gallery
    • About USF
    • FAQ
  • Reserve Your Seat
    • Tampa
  • For Individuals
    • Who Should Attend
    • Curriculum
  • For Corporations
    • Custom Programs By Topic >
      • NEW - Customer Experience
      • Business Fundamentals
      • NEW - Design Thinking
      • NEW - Digital Marketing for Healthcare
      • Social Security Planning Certificate
  • Experience
  • Photos
  • News & Updates