Advisory Panel Member
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Charisma Glassman
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Town of Miami Lakes
Communications and Economic Development Manager 
Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media; Unleashing the Power of Mobile; Driving Integrating Digital Marketing; Analytics and Measurements; Digital Transformation
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Strategic, analytics driven e-commerce and digital media professional. Experienced in online advertising, designing better customer experiences in the digital world, creating full-funnel brand campaigns and omni-channel marketing strategies. Highly motivated and proven marketer with experience in leading brands from a national level to a targeted segment level. Extensive history of working with complicated services and new products with a firm grasp on reaching measurable results regardless of product type. Managed cross-functional teams across fashion and luxury retail, hospitality, broadcast, online media and news industries.
• Key stakeholder in creating social media and new media strategy at Disney ABC by creating digital newsrooms and premium video content. • Strong acquisition, brand, and loyalty background with deep experience leading integrated marketing campaigns that support core KPIs and ROI. • Prior experience in technology, digital marketing, and online media industries. • Currently working in GovTech space leading digital transformation of a City. www.CharismaGlassman.com |
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