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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​​


Chris Arias
Waterbear Solutions
Founder and CEO

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Areas of Expertise
Marketing Automation
Chris founded Waterbear Solutions with the goal of helping agencies and their clients maximize the value of their marketing automation programs in order to improve lead quality, quantity, and ultimately, drive revenue for their organizations. He has helped hundreds of leadership teams with implementation, training, and strategic needs in 6 continents and every Spanish-speaking country in the world. 

In addition, he has led in-house efforts to develop training programs or optimize MA strategy at multiple SaaS startups and SMEs in hypergrowth environments in the industries of software, IT, E-learning, and healthcare security including SharpSpring, ITProTV, and FairWarning. Previously, Chris held the role of Marketing & Communications Chair on the board of Alachua County Emerging Leaders (ACEL), where he directed all digital marketing efforts and supported a team of marketers from all scopes.

​He has spoken at the University of Florida on multiple occasions, sat as a panel judge for a marketing competition they held, and been spotlighted in Business in Greater Gainesville. 

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs