Digital Marketing Certificate Curriculum
The USF Digital Marketing Certificate Program introduces course participants to a variety of foundational concepts and technologies that are central to creating and launching an effective digital strategy. While the number and type of digital platforms continue to grow, students in this program will learn concepts regarding the evaluation of technology against organizational objectives.
The program is presented as an eight-week, self-paced online course. Students participate in activities that use their existing organizational environments as the focus of the exercises, which equips them to apply concepts to their current projects. Quizzes reinforce the instruction. Additionally, online participants have access to resources that include video perspectives from professionals representing a range of organizational types, sizes, and industries. Because participant experience levels and industries vary significantly, this course is focused on concepts more than platform exploration.
During the eight-module Digital Marketing Certificate Program, you'll solve real-world challenges and use best practices used within top companies. DM experts guide you through every step of your journey. Build your toolset and develop your unique, personalized Digital Marketing Portfolio. Each of the program modules includes videos, references, assignments, discussions and hands on exercises.
The program is presented as an eight-week, self-paced online course. Students participate in activities that use their existing organizational environments as the focus of the exercises, which equips them to apply concepts to their current projects. Quizzes reinforce the instruction. Additionally, online participants have access to resources that include video perspectives from professionals representing a range of organizational types, sizes, and industries. Because participant experience levels and industries vary significantly, this course is focused on concepts more than platform exploration.
During the eight-module Digital Marketing Certificate Program, you'll solve real-world challenges and use best practices used within top companies. DM experts guide you through every step of your journey. Build your toolset and develop your unique, personalized Digital Marketing Portfolio. Each of the program modules includes videos, references, assignments, discussions and hands on exercises.
Every USF Digital Marketing Certificate Program is made up of 8 modules.
Download the Program Brochure for complete syllabus details.
Download the Program Brochure for complete syllabus details.
MODULE 1
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MODULE 2
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Your Personal Digital Marketing Capstone Project
Illustrate your success at University of South Florida Collage of Business with a personalized, detailed action plan including your organization's goals and key performance indicators to develop an ROI strategy.