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Digital Marketing Certificate Curriculum

The USF Digital Marketing Certificate Program is a rigorous 4-day curriculum led by prominent Digital Marketing experts from various industries. The program brings together executives, experts and innovators to address Digital Marketing needs from a business point of view. Break away from the daily routine and immerse yourself in real-world challenges, expert thought leadership, strategy sessions, innovation frameworks, and digital cultures.
Download Our Brochure For Curriculum Details
​Every USF Digital Marketing Certificate Program is made up of 8 modules.
​Below are the 11 possible course modules that will be covered during the program.
​Download the Program Brochure for complete syllabus details.

MODULE 1
Strategic
​Digital Marketing

Learn why marketing leaders are more profitable and longer lasting in the digital age. They redefine industries, invent new ones, eliminate competition, and deliver extraordinary customer experiences.

MODULE 2
Understanding
​Customer Experience

​Customer experience involves the whole company; quality of care, marketing and distribution, ease of use and reliability. Learn to measure customer satisfaction and integrate innovative methodology.

MODULE 3
Design
Thinking

Develop new ways to manage complexity, tend to human needs, and create sustainable products to serve both people and business. Apply empathy journeys to connect with customers.

MODULE 4
Digital
​eCommerce

Understand what eCommerce is and how it has the potential to shape and disrupt the current retail landscape. Gain the skills to drive on-line transactions for a brand or product using the CARS model.

MODULE 5
Marketing
​Automation

​MarTech encompasses marketing automation, CRM, social media, and other Digital Marketing systems. MarTech drives business growth, increasing ROI, by providing powerful insights to the customer journey.

MODULE 6
Content
​Marketing

​Promote your brand by creating and distributing relevant content that’s valuable to your customer at every stage of their journey. Marketers who integrate content marketing, develop more loyal customer relationships.

MODULE 7
Data Analytics
​& Measurements

Data analytics are the core of modern marketing. Predict, respond and deliver timely and unique customer experiences. Integrating data into decision making enables your company to beat out competitors.

MODULE 8
Digital
​Transformation

The market is becoming more fiercely competitive every day. Organizations must quickly evolve or be left behind. It takes a special leader to navigate and implement these changes throughout an organization.

MODULE 9
Integrated
​Digital Marketing

Discover the value of Traditional Marketing and Digital Marketing and benefit of combining and applying both approaches. Learn how to dissect the budget, allocate funds, and project your ROI.

MODULE 10
Strategic
​Social Media

Social media allows customers to gain greater control and power in the digital age. Use social media strategically to design, build and drive new customer experiences, provide value, and drive ROI.

MODULE 11
Driving Innovation
​via Digital Metrics

Gain insights and inspiration to generate ideas for your company by understanding how digital is at the center of driving innovation. Transform insights it into useful data to create measurable value.

Your Personal
Digital Marketing
​Capstone Project

Illustrate your success at the USF Muma College of Business with a personalized, detailed action plan including your organization's goals and key performance indicators to develop an ROI strategy.
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