Digital Marketing Certificate Curriculum

The Digital Marketing Certificate Program curriculum meets the same standard as our graduate MBA courses. You can complete the 8 module program either in-classroom or online. During the program, you’ll work on your capstone project and develop an action plan to implement back at your business.  
I would recommend this program to anyone looking to build upon their own knowledge of digital marketing and how to apply it to their business.

MODULE 1
Strategic
Digital Marketing

  • Learn how the “Digital Experience Makers” define customer experience.
  • Discover compelling interactions that become the economics of experience.
  • Explore the lessons learned by leading digital companies and the big brands, their successes and failures.

MODULE 2
Content
Marketing

  • Understand the role of content marketing in the overall mix of a marketing strategy.
  • Develop a content marketing strategy and produce consistent content at scale.
  • Establish ways to distribute relevant content to your target audience.

MODULE 3
Strategic
Social Media

  • Develop insight into social listening strategies to understand customers’ unmet social needs.
  • Identify critical social media components throughout multi-channel touchpoints.
  • Use social media to drive improved decision making and drive sales.

MODULE 4
Integrating
Digital Marketing

  • Assess the current mix of traditional and digital strategies, tactics, and the impact of online and offline.
  • Eliminate silos and break down barriers to build integrative approaches.
  • Establish measurements and strategies that link impact of traditional and digital marketing.

MODULE 5
Marketing
Automation

  • Understand the types of MarTech systems to execute your marketing activities.
  • Discover the best ways to automate marketing processes.
  • Devise a plan incorporating MarTech into strategic marketing efforts to present to senior leadership.

MODULE 6
​Driving Innovation
​Via Digital Metrics

  • Define innovation from a business perspective: Ideas – Invention – Innovation.
  • Learn the best practices that have worked for digital marketing leaders.
  • Understand what affects the determining, developing and delivering of effective digital innovations.

MODULE 7
Data - Analytics
& Measurements

  • Understand how to capture, organize and manage a data-driven organization.
  • Learn how and when to employ dashboards and marketing automation.
  • Discover the most relevant, actionable metrics for your organization to drive desired business results.

MODULE 8
Digital
Transformation

  • Discover how to drive adoption across your entire organization.
  • Successfully jumpstart your role by gaining quick wins, and bring others along with you.
  • Become a successful change-agent for digital-first thinking and inspire change.

Digital Marketing
Capstone Project

The Capstone Project is your personalized portfolio illustrating your completion and success at the University of South Florida.
  • Devise your own strategy and detailed action plan.
  • Create the goals needed to take your plan to the next level at your own organization.
  • Define key performance indicators and your ROI plan.
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