Advisory Panel Member
The Marketing Posse
Founder and Chief Strategist
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
Danielle is the Founder and Chief Thinker of The Marketing Posse. The Posse acts as an “outsourced marketing department” providing strategic business planning and positioning, marketing solutions and talent development to help solve challenges for businesses of all sizes across a variety of industries. The Marketing Posse is certified in the state of Florida and nationally as a woman-owned business.
She and her family moved to Tampa for her role at Bloomin’ Brands as GVP and CMO for Carrabba’s Italian Grill from 2012 to 2014. When she left BBI in 2014, Danielle launched The Marketing Posse in January of 2015. Danielle re-joined Bloomin’ Brands last summer as GVP and CMO for Outback Steakhouse and continues to run The Marketing Posse as well.
Prior to coming to Tampa, Danielle was VP and CMO for Sonic Corporation where she was responsible for the brand positioning/strategy, product innovation and menu development, partnerships and communications for more than 3,500 Sonic locations. Prior to Sonic, she spent more than 10 years with PepsiCo where she rose through the ranks from Manager to Vice President in various marketing roles including consumer marketing, package innovation, and brand marketing.
Danielle came to Pepsi from Tracey Locke, Pepsi’s promotion agency of record, where she worked on marketing initiatives for a variety of Pepsi customers in a variety of channels.
Danielle received accolades at PepsiCo for her talent management skills. Her passion for mentorship led her to join the Board of Directors of Big Brothers Big Sisters of Tampa Bay where she Chairs their Development Committee. She is also on the Advisory Boards for Make-A-Wish Foundation, Southern Florida and Secretary for the Safety Harbor Chamber Board of Directors.
Danielle has a liberal arts degree from Hofstra University and lives in Clearwater with her husband Jeff and her 3 children, Veronica, Dominick and Tori.