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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​​


David Silva
Senior Manager
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Areas of Expertise
Understanding Customer Experience, Driving Innovation Through Digital, Digital Transformation
Highly innovative, passionate and successful bilingual User Experience professional, proficient in digital transformation, human and user-centered design principles and methodologies. Decisive leader with a degree in Software Engineering and 15+ years of international experience in projects and direct placement with multi billion dollar companies such as PwC, Google, Cisco, Experian, Tech Data and Chewy. Recognized as a talented vocal and creative leader with a unique skill-set that spans various disciplines from digital marketing to hands-on UI/UX design and front-end development.

Track record of increasing sales and revenue while spearheading the redesign of Chewy.com, providing an improved User Experience for online shopping and subscription management. The implementation led to a profit of $3.35 billion dollars since its acquisition by PetSmart, making it the largest e-commerce transaction in the industry.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs