Advisory Panel Member
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David Witt
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W2O Group
Managing Director 
Areas of Expertise
Strategic Social Media, Analytics and Measurements, Digital Transformation
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David joined W2O in 2013, after having been a client of the agency for more than four years. He began and leads the firm’s Minneapolis office and directs key Global Brands client relationships for the agency, including PepsiCo, UnitedHealthcare, Optum and others.
David’s client-side experience includes work with some of the nation’s most well-known brands, including BlueCross BlueShield, Yoplait, FiberOne, Progresso, Cheerios, Nature Valley, Pillsbury, Reese’s, Hershey’s, Reynold’s Wrap and several others. In his most recent role at Hershey, David was Director, Global Digital Marketing and Brand PR. He led brand PR and all digital, including paid, owned, earned and shared. During his tenure, Hershey brands catapulted to become two of the top ten food brands in social media, after having increased fan bases by nearly 80% (to more than 22mm) and increased engagement rates by more than 150%. Additionally, David and his team validated the efficacy of paid digital advertising. Prior to this role, David was Senior Manager, Integrated Marketing and Consumer Engagement at General Mills, where he led social media and the company’s Advocacy Marketing/WOM efforts. He also created the company’s three consumer engagement networks – MyBlogSpark, Pssst… and MyGetTogether, being awarded twice with General Mills’ coveted Champions Award. |
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