• HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs
  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Eileen Canady
New York Life Insurance Company
Vice President, Digital Marketing
Picture
Areas of Expertise
Digital Marketing Strategy,Understanding Customer Experience
Eileen M. Canady brings over 20 years of professional experience to SYKES in her role as Senior Vice President, Global Marketing. Her in-depth knowledge of both domestic and international markets has provided her with a unique skill set and creative vision to lead the global marketing organization and to help foster a growing demand for SYKES’ solutions globally. During her career, Ms. Canady has built a reputation as a key team player that’s reflected in her successful collaborative projects at SYKES.

Ms. Canady’s global marketing team is responsible for management of SYKES’ brand, including marketing intelligence & communication, digital marketing, creative development, social responsibility, media and employee communications.

Before SYKES, Ms. Canady held the position of Vice President of Strategic Development & Marketing at JHS Capital Advisors. As Vice President, she played a key role in implementing a development strategy that increased the company’s brand presence and recognition as a leader in the industry. Ms. Canady strengthened marketing communications by creating an in-house studio to showcase the brand via multimedia platforms. Through the cultivation of strategic partnership programs for JHS Capital Advisors, she helped strengthen brand equity and reduce operating costs.

After receiving her Bachelor of Arts degree in English with Business and Technical Writing from the University of Delaware and an MBA in Finance and Marketing from the University of Tampa, Ms. Canady moved on to careers in Marketing, including owning her own consulting firm, Senior Market Research Analyst, and Program Director
.
While running her consulting firm, Ms. Canady cultivated a niche in the industry through strategic planning and business development. It was here that she was recognized for developing plans to increase current and potential client’s shareholder values by 5 to 20 percent.

Digital Badge
Copy to share

Picture

    Contact Eileen Now

Submit
Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
Picture
​​© University of South Florida | All rights reserved
  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs