Advisory Board Member 2017
New York Life Insurance Company
Vice President, Digital Marketing
Areas of Expertise
Digital Marketing Strategy,Understanding Customer Experience
Eileen M. Canady brings over 20 years of professional experience to SYKES in her role as Senior Vice President, Global Marketing. Her in-depth knowledge of both domestic and international markets has provided her with a unique skill set and creative vision to lead the global marketing organization and to help foster a growing demand for SYKES’ solutions globally. During her career, Ms. Canady has built a reputation as a key team player that’s reflected in her successful collaborative projects at SYKES.
Ms. Canady’s global marketing team is responsible for management of SYKES’ brand, including marketing intelligence & communication, digital marketing, creative development, social responsibility, media and employee communications.
Before SYKES, Ms. Canady held the position of Vice President of Strategic Development & Marketing at JHS Capital Advisors. As Vice President, she played a key role in implementing a development strategy that increased the company’s brand presence and recognition as a leader in the industry. Ms. Canady strengthened marketing communications by creating an in-house studio to showcase the brand via multimedia platforms. Through the cultivation of strategic partnership programs for JHS Capital Advisors, she helped strengthen brand equity and reduce operating costs.
After receiving her Bachelor of Arts degree in English with Business and Technical Writing from the University of Delaware and an MBA in Finance and Marketing from the University of Tampa, Ms. Canady moved on to careers in Marketing, including owning her own consulting firm, Senior Market Research Analyst, and Program Director
While running her consulting firm, Ms. Canady cultivated a niche in the industry through strategic planning and business development. It was here that she was recognized for developing plans to increase current and potential client’s shareholder values by 5 to 20 percent.