Advisory Board Member
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Elisa Bell
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Transurban
Customer Experience Director, North America 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Strategic Social Media, Digital Transformation
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Transurban Role
Elisa joined Transurban in 2017 as Director, Marketing for North America. Her title was recently changed to reflect the change in scope of her role. Elisa focuses on setting the customer experience and marketing strategy and driving customer initiatives. During her tenure Elisa has led the team to double digit social media engagement growth and a full brand refresh for the Express Lanes brand including an overhaul of the website and mobile app. Elisa has also led the successful launch of numerous customer programs and the signature Orange Cones. No Phones. safety campaign. Career Highlights Elisa brings over seven years of post-MBA experience in consumer marketing and brand management. She’s marketed iconic brands in the consumer packaged goods industry at The Clorox Company and Unilever and in the luxury retail space at Sephora. Elisa came to Transurban from The Clorox Company where she was responsible for the P&L and consumer marketing for the $100M Clorox 2 brand. While there, Elisa revamped the brand’s strategy, created a 4-year innovation pipeline for the first time on the business, and implemented the Division’s first digital-only marketing plan. In her seven year career prior to attending business school, Elisa held numerous business and financial operations positions in the technology and financial services industries. Education Elisa earned a bachelor’s degree in sociology from the University of Virginia, a master’s degree in communications, culture and technology from Georgetown University, and a master’s in business administration degree from the Johnson School at Cornell University. Professional Affiliations / Recognition Member, Alpha Kappa Alpha Sorority, Inc. Washington Post interview, Here’s a look at who’s using Northern Virginia’s 495 and 95 Express Lanes Roy H. Park Leadership Fellow – Merit-based, full-tuition scholarship and leadership program at the Johnson School at Cornell University |
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