• HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs
  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Elissa Ayadi
Warner Bros. Records
Vice President for Fan Engagement
Picture
Areas of Expertise
Digital Marketing Strategy; Driving Innovation Through Digital; Strategic Social Media; Driving Integrating Digital Marketing; Digital Transformation
Elissa’s career can best be described as “non-traditional.” From managing recording studios and artists, she quickly transitioned into Los Angeles’ “Silicon Beach” startup world. Elissa was an early employee of Machinima, a video game and entertainment-focused MCN. There, she built the network’s Online Marketing department and created strategies that drove over 1+ Billion monthly YouTube views for the network.
 
In 2012, she joined theAudience, the social media startup founded by Sean Parker, Ari Emanuel and Oliver Luckett. From emotional and award-winning content like Bjork’s Biophilia App and the Dove Real Beauty Sketches to the viral “Selfie” music video that launched The Chainsmokers to superstardom, Elissa drove strategic social media integrations for theAudience’s 600+ celebrity, brand, and music clients. She oversaw the transformation of the startup into one of the first multiplatform influencer agencies, creating a new model of Millennial and Gen-Z focused content marketing that has been adopted across the industry.
 
After briefly joining the Ayzenberg creative agency to oversee the Microsoft and Xbox accounts, Elissa returned to her music roots. She currently heads the Fan Engagement department for Warner Bros. Records where she focuses on building artist brands and creating compelling, fan-centric online experiences. In her free time, she watches too many nature documentaries and tries to keep her cat Hallow from eating her shoes.

Digital Badge
Copy to share

Picture

    Contact Elissa Now

Submit
Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
Picture
​​© University of South Florida | All rights reserved
  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs