Advisory Panel Member
|
Elizabeth Johnson
|
|
Pathformance
CEO 
Areas of Expertise
Digital Marketing Strategy, Driving Innovation Through Digital, Unleashing the Power of Mobile, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
|
I have spent many years in the Consumer Packaged Goods, Brands, Retail, and Insights industries with a focus on data and analytics.
Leading a digital marketing company was a natural next step as Pathformance combines real time data, brands, marketing, and advertising in the digital space to help brands by incorporating data for media planning, campaign performance, analysis, and next programs for a continuous loop of learning and insights. Pathformance works with leading CPG brands, agencies and partners for digital marketing success. I have a passion for sharing my knowledge, expertise and love of entrepreneurship by helping others grow and being a mentor to many. |
|
