Meet Our Digital Marketing Program Faculty And Leadership
The commitment by our faculty and leadership to build an energetic and collaborative learning environment is what sets the Digital Marketing Certificate Program at USF Muma College of Business apart from the rest. Our roster of experienced practitioners and USF Faculty are experts in their area of focus. Together, they deliver a unique blend of vision, inspiration and practical skills to challenge your thinking and present new concepts to help you drive innovation, improve performance and excel your organization to new levels of success. You'll emerge with critical thinking and decision-making skills that you can apply immediately at your organization.
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Anand Kumar - Faculty Advisor
Associate Professor of Marketing, USF Muma College of Business As Associate Professor of Marketing for USF Muma College of Business, Anand teaches undergraduate and graduate courses on Consumer Behavior and Brand Management. His research interests revolve around consumer psychology, with a focus on cognitive and emotional reactions to marketing communications and products and services. He earned his Ph.D. from the Kelley School of Business at Indiana University in Bloomington. Anand has been the Faculty Advisor for the USF Digital Marketing Certificate Program since its inception. Prior to joining USF in 2005, Anand taught at Southern Illinois University and Vanderbilt University’s Owen School of Business. |
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Roger Mader
Industry Faculty Chair Roger Mader co-founded and leads AMPERSAND, executive advisors to discover and design new sources of growth. Recently, Roger served as the Global Chief Marketing Officer for Subway, the world's largest restaurant franchise and has lead projects for top brands including Hyatt, Boston Scientific, SC Johnson, Northwestern Mutual, Nestle, Hartford Insurance and Outback Steakhouse. Roger currently teaches in the Master's program for interaction Design at New York's School of Visual Arts. Roger is the faculty chair and lead instructor for the Rutgers University Design Thinking program where he developed the online program. He has served as adjunct faculty at the Institute of Design in Chicago and guest lectures at NYU's Stern Business School, Harvard Business School, and Lawrence Tech. |
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Sam Mallikarjunan
Head of Marketing, BirdEye.com Sam is Head of Marketing at BirdEye.com, a SaaS startup enabling small businesses to win at online marketing by leveraging their most powerful marketers of all - their happy customers. He is the former Head of Growth at HubSpot Labs and has taught Advanced Digital Marketing at the university level, as well as Innovation Management and Marketing Analytics at USF. With his energetic approach as a digital marketing instructor for multiple universities, Sam strives to provide students with a curriculum focused on frameworks for building modern growth engines. As a consultant, he brings an outsider's fresh perspective to guide seasoned teams to identify areas of opportunity and develop specific plans with attainable goals. Sam is co-author of the book How To Sell Better Than Amazon, which is, thanks to the publisher, ironically available for purchase on Amazon. |
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Doug Pace
Founder, President and CEO, Stonehill Doug Pace has been considered one of the most innovative minds in management consulting and marketing strategy for over two decades. As CEO of Stonehill he leads the vision of the firm and enjoys working directly with the its portfolio of clients. Doug founded Stonehill with the vision of bringing agile management practices found in entrepreneurial organizations to large companies. Doug is a noted speaker on business design, marketing strategy, building innovative cultures, and Design Thinking. Stonehill has been recognized by the United States Chamber of Commerce as a finalist for Emerging Business of the Year, the Greater Tampa Chamber of Commerce as a finalist for Startup of The Year, Great Agencies as one of the Top Analytics & Business Intelligence Firms in the United States, and CIO Review Magazine in their 20 Companies to Watch in Enterprise Performance Management. Doug has been recognized by Consulting Magazine as one of the 75 Most Influential Consultants in the United States. |
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Bernie Borges
Co-Founder and Chief Marketing Officer, Vengreso Bernie Borges is co-founder and CMO of Vengreso and the host of the award-winning Social Business Engine Podcast with over 200 episodes published. His career spans three decades with a unique background in B2B marketing and sales roles. He founded a leading digital marketing agency, which after 15 years merged into Vengreso in 2017. Bernie is a frequent speaker at industry events and is the author of Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing. He has been recognized by industry peers including Top Rank's 2018 50 Content Marketing Influencers to Follow, Marketing Insider’s 60 Best Marketing Speakers, 50 Social Media Marketing Influencers and Onalytica’s Top 100 AI Influencers. |
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Christina "CK" Kerley
Speaker, Futurist, Professor Innovation keynote speaker and futurist Christina “CK” Kerley pushes Fortune 500 companies ahead of the curve with the 10+ next-generation technologies that will dominate the next 10 years. She is a powerhouse of next-level content, “edu-taining” delivery, and razor-sharp insights. CK has wowed audiences at Verizon, Johnson & Johnson, Microsoft, Amazon, The United Nations, E*TRADE, and Best Buy. Her eBooks include Future-Proof, Innovation Through Mobile, The Smart Revolution, and The Mobile Revolution & B2B. |
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Kevin Hourigan
President and CEO, Bayshore Solutions As President and CEO of Bayshore Solutions for over 18 years, Kevin Hourigan demonstrates laser focus on quality, integrity and delivery of successful digital solutions to grow client business. With demonstrated success as a communicator, strategist and leader, he has led Bayshore to a uniquely positioned strength as a fully integrated marketing technology agency - consistently rated one of Advertising Age Top US Agencies and the US Chamber of Commerce Top Businesses. Kevin has been recognized for Leader of the Year by The Tampa Chamber of Commerce, Tampa Bay Technology Forum, Tampa Bay American Advertising Federation, and as “Ultimate CEO” by the Tampa Bay Business Journal. He has presented alongside brands including Google, Facebook, Carnival Cruise Lines, and General Motors, and keynoted on Digital Marketing at the US Chamber of Commerce Small Business Summit. |
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Sam Awezec
Senior Manager of Growth Marketing, HubSpot Sam Awezec is the Senior Manager of Growth Marketing at HubSpot, where he focuses on running experiments through both traditional marketing efforts and within the product, with the goal of monetizing their free user base. His background includes the technology industry, project and personnel management, growth experimentation, and behavioral based nurturing. During his time at HubSpot, he scaled the freemium support team for the sales products division from inception. He successfully launched the HubSpot community (community.hubspot.com) which now serves all HubSpot users. During this time, he also assisted in efforts to automate sales prospecting, in turn, assisting in developing a new go-to-market playbook for the middle and bottom of the funnel. |
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Matt Bailey
Founder and President, SiteLogic Marketing With over 20 years in the online marketing industry, Matt Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Matt was an internet entrepreneur in the early 90's, which led to his development in SEO. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. Matt founded SiteLogic Marketing in 2006 and gained immediate attention in the industry, catapulting SiteLogic as one of the top online marketing agencies. He has taught at companies including Google, Experian, Microsoft, Disney, Proctor & Gamble, and IBM, and has worked with a vast and widely-known clientele. He’s authored books including Internet Marketing: An Hour a Day, Wired to be Wowed, and Teach New Dogs Old Tricks. |
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Eric Blankenship
Vice President of Marketing, Tampa Bay Lightening Eric Blankenship has accumulated over 20 years of marketing and sales experience in the sports, facility and entertainment industry. He has worked for organizations including Comcast-Spectacor, Global Spectrum, Ruth Eckerd Hall and the Philadelpia 76ers. As the Vice President of Marketing for the Tampa Bay Lightning, Eric is responsible for branding, advertising, media buying, promotions, digital marketing, digital media, social media, live events, and creative services. He also oversees all marketing efforts for Tampa Bay Sports, the retail division of the organization. In addition, he is the primary liaison with all other departments such as ticket sales, premium seating, public relations, community relations, community hockey, broadcast, concessions, partnership sales and activation. |
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John Carroll
VP and General Manager of North America Digital Commerce Group, Coca-Cola John is a proven Senior Executive and Board Member with 30 years of success in consumer packaged goods, food & beverage, packaging, and manufacturing. In his career, he's held leadership positions in brand, sales, commercial and operations at organizations including The Coca-Cola Company and Procter & Gamble. As the VP and General Manager of the Coca-Cola North America Digital Commerce Group, John leads the development and overall management of the Digital Commerce vision and roadmap, including commercial and marketing strategies, customer development, and new business models. |
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Kim Gnatt
Principal Digital Strategy Consultant, Kim Digital Kim is a business and marketing strategist, synthesizer, and innovative thought leader who combines her expertise in digital, mobile, loyalty, and communications to drive brand love and business impact for brands and start-ups. With roots in media planning, direct marketing, and eCommerce, she has built and lead teams in a cross section of industries (home improvement, fashion, consumer packaged goods, retail, e-tail) and with incredible brands (The Home Depot and most recently Coca-Cola). She is an idea generator with the dynamic ability to turn difficult challenges into business opportunities leveraging data, technology and people to deliver actionable results. Kim is a University of Michigan graduate with 20+ years of digital marketing in her tool belt and is a true change agent. She has been instrumental in the industry - marrying technology to consumer needs to grow and retain a brand’s most important ambassadors. |
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