Program Faculty and Leadership
The commitment by our faculty and leadership to build an energetic and collaborative learning environment is what sets the Digital Marketing Certificate Program at USF Muma College of Business apart from the rest. Our roster of experienced practitioners and USF Faculty are experts in their area of focus. Together, they deliver a unique blend of vision, inspiration and practical skills to challenge your thinking and present new concepts to help you drive innovation, improve performance and excel your organization to new levels of success. You'll emerge with critical thinking and decision-making skills that you can apply immediately at your organization.
|
Anand Kumar
USF Faculty Advisor Professor of Marketing, USF Muma College of Business As a Professor of Marketing for USF Muma College of Business, Anand teaches undergraduate and graduate courses on Consumer Behavior and Brand Management. His research interests revolve around consumer psychology, with a focus on cognitive and emotional reactions to marketing communications and products and services. He earned his Ph.D. from the Kelley School of Business at Indiana University in Bloomington. Anand has been the Faculty Advisor for the USF Digital Marketing Certificate Program since its inception. Prior to joining USF in 2005, Anand taught at Southern Illinois University and Vanderbilt University’s Owen School of Business. |
|
Sue Grabowski
Faculty Advisor CEO, Desidara, Digital Sue Grabowski thinks big and then executes her vision. At Desidara, she has built a team of designers, web and multimedia developers and writers that help organizations from small businesses to Fortune 500 companies communicate effectively. Clients include Danone North America, Erie Insurance, The Timken Co., Morgan Engineering, Akron Children’s Hospital and The Schroer Group. Sue recognized the traditional advertising agency model was shifting and that many of the opportunities online and digital communications offered shouldn’t just be add-ons to her business. As a result, she aggressively restructured her agency, changing not only the company name but also its specialties, skills and client models to get ahead of the trends. In recent years, Sue partnered with a tech expert to launch Squawqr Mobile Media, which is a technology platform that transforms data into web apps for public companies, small businesses, academia and nonprofits. |
|
|
Matt Bailey
Founder, President, SiteLogic Marketing With more than 20 years in the online marketing industry, Matt Bailey excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Matt was an internet entrepreneur in the early '90s, which led to his development in SEO. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies. Matt founded SiteLogic Marketing in 2006 and gained immediate attention in the industry, catapulting SiteLogic as one of the top online marketing agencies. He has taught at companies including Google, Experian, Microsoft, Disney, Proctor & Gamble, and IBM, and has worked with a vast and widely-known clientele. He’s authored books including Internet Marketing: An Hour a Day, Wired to be Wowed, and Teach New Dogs Old Tricks. |
|
Sharon Goldmacher
CEO, Comunications21 Sharon Goldmacher CEO, Communications21 Sharon L. Goldmacher is a veteran in the marketing and public relations industry, beginning her career in Atlanta in 1987. She develops integrated, results-focused marketing, PR and digital campaigns for clients in real estate, community improvement districts, food/beverage, professional services, sports, nonprofits and technology. Completive by nature, she created communications 21 in 1992, at the naïve age of 28, to see if she could do it. Within the first two years, she won the DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year” and the Young Advertising Professional Award presented by the Atlanta Ad Club. In 2013, she won Business to Business Magazine’s Woman of Excellence award. Over the next 28 years, the company has garnered 80+ awards for its campaigns. |
|
|
David Holt
Vice President of Client Experience, Garten, Inc David has a 20+ year history of selling and servicing premium brands locally, nationally and globally to discerning clients for category leaders in bespoke hospitality, luxury real estate, global corporate housing, wine country catering, and marquee names in finance, consulting, technology and the modern workplace movement. Always the "client insight guy" at any company he's worked for, David has often been the leader of the client experience team. His current role is Vice President of Client Experience at Garten, Inc. where the customer journey of all Garten clients coast-to-coast rolls up to him. David's past clients elsewhere include the majority of "Fortune 100" accounts as well as start-ups in every stage of development. The art and science of business storytelling in relation to the Customer Journey is David's area of expertise. This includes the RFP process, onboarding new clients, growing existing business, and retaining at-risk accounts through a joint effort with C-level client leaders, Venture Capitalist investors, Equity Finance Firms and a playbook of Marketing resources. |
|
Brandon Walton
Marketing Automation Implementer, Cypress Learning Solutions Brandon Walton is an active cloud-computing technologist, consultant and business instructor with more than 10 years in assisting businesses with digital adaption. He has developed corporate training curriculums for enterprise clients including Microsoft, Amazon and TD Bank. Brandon currently manages a Sales & Marketing firm specializing in implementing Cloud CRM Solutions. He is also a Salesforce 2020 Marketing Champion and speaker for user groups and regional events.
|
|
|
Leah Knapp
Senior Director, Hilton Grand Vacations Senior Director, Hilton Grand Vacations Leah is the senior director of content marketing strategy at Hilton Grand Vacations and has more than 20 years of experience developing and executing on public relations, social media and digital marketing campaigns in the education, financial services and hospitality industries, primarily for Fortune 500 and other publicly traded companies. Leah is a storyteller at heart and believes strongly that the best content marketers know how to marry the art of storytelling with the science of data and measurement. |
