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  DigitalMarketingCERTIFICATE

Advisory Board Member 2017


Gordon Greenfield
  Sarasota Orchestra
Senior Vice President of Marketing and Communications
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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media; Driving Integrating Digital Marketing
Gordon is responsible for all marketing strategy and communications activities including digital marketing, public relations, advertising and branding for the Sarasota Orchestra and Sarasota Music Festival. He also oversees the box office and front of house operations.
He earned a Bachelor of Arts in Journalism from Northeastern University and a Master of Business Administration with a marketing concentration from Cornell University, as well as a digital marketing certificate from Duke University. His prior experience includes nearly 30 years managing substantial marketing programs in the high technology and homebuilding sectors and held leadership positions with advertising agencies and an international market research firm.  
Gordon is passionate about the importance of integrating digital marketing in branding strategies that advances an organization’s goals.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-445-3893
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
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  • HOME
  • ABOUT
    • Why Digital Marketing
    • Our Faculty & Leadership
    • Testimonials
    • Our Partners
    • Gallery
    • About USF
    • FAQ
  • Reserve Your Seat
    • Tampa
  • For Individuals
    • Who Should Attend
    • Curriculum
  • For Corporations
    • Custom Programs By Topic >
      • NEW - Customer Experience
      • Business Fundamentals
      • NEW - Design Thinking
      • NEW - Digital Marketing for Healthcare
      • Social Security Planning Certificate
  • Experience
  • Photos
  • News & Updates