Advisory Board Member
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Janice Williams
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VF Corporation
Senior Manager, Market Insights 
Areas of Expertise
Understanding Customer Experience
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Janice Williams is a Senior Market Insights Manager at VF Workwear, a $1.8B division of VF Corporation. She has over 17 years of market research experience working across apparel and consumer product goods categories. Today she is responsible for leading B2B market insights research for a multi-brand portfolio valued at $700 million dollars, which include heritage workwear brands like Red Kap, Bulwark and Horace Small. Prior to her work at VF Workwear, Janice oversaw insights at VF Jeanswear for a $200 million-dollar portfolio including brands such as Wrangler, Riders by Lee and CHIC.
Before joining VF, Janice was a Product Research Manager at P&G where she led consumer research for Pantene and Herbal Essences. She received her Bachelor of Science degree in Chemical Engineering from Florida A&M University and her Professional Researcher Certification from the University of Georgia. Janice is based in Nashville, Tennessee where she currently serves as a board member on the Nashville Opera. |
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