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  DigitalMarketingCERTIFICATE

           Advisory Board Member


Janice Williams
VF Corporation
Senior Manager, Market Insights
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Areas of Expertise
Understanding Customer Experience
Janice Williams is a Senior Market Insights Manager at VF Workwear, a $1.8B division of VF Corporation.  She has over 17 years of market research experience working across apparel and consumer product goods categories.  Today she is responsible for leading B2B market insights research for a multi-brand portfolio valued at $700 million dollars, which include heritage workwear brands like Red Kap, Bulwark and Horace Small. Prior to her work at VF Workwear, Janice oversaw insights at VF Jeanswear for a $200 million-dollar portfolio including brands such as Wrangler, Riders by Lee and CHIC.  

Before joining VF, Janice was a Product Research Manager at P&G where she led consumer research for Pantene and Herbal Essences.  She received her Bachelor of Science degree in Chemical Engineering from Florida A&M University and her Professional Researcher Certification from the University of Georgia. Janice is based in Nashville, Tennessee where she currently serves as a board member on the Nashville Opera.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
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Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
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  • HOME
  • ABOUT
    • Why Digital Marketing
    • Our Faculty & Leadership
    • Testimonials
    • Our Partners
    • Gallery
    • About USF
    • FAQ
  • Reserve Your Seat
    • Tampa
  • For Individuals
    • Who Should Attend
    • Curriculum
  • For Corporations
    • Custom Programs By Topic >
      • NEW - Customer Experience
      • Business Fundamentals
      • NEW - Design Thinking
      • NEW - Digital Marketing for Healthcare
      • Social Security Planning Certificate
  • Experience
  • Photos
  • News & Updates