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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Jeff Philbin
Helicon Property Restoration
Director of Marketing
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Areas of Expertise
Digital Marketing Strategy;Understanding Customer Experience;Strategic Social Media
Helicon Property Restoration is a leader in the restoration industry and accordingly I lead and coordinate all marketing functions to drive sales, profitability and visibility with consistent marketing and sales activities. • Responsible for the development of market planning to drive sales, customer retention, and brand awareness • Develops strategic vision, activities, and collateral materials for the sales team • Lead brand strategy and implementation for all advertising and communication initiatives: media, radio, video, print, social, email, app, digital/web design • Manages the execution of promotional activities including print, trade show, direct mail, displays, promotional items, signage, and communication • Directs content development for the company website, white papers, blogs, tweets, and other forms of social media • Analyzes website SEO and directs the work of IT • Day to day leadership and management of all agency & vendor partners and internal cross functional resource teams to create innovative advertising campaigns and competitive public relations programs • Negotiates marketing contract terms and communicates with outside agencies and suppliers • Partners with sales team to extend creative into localized strategies and develop local marketing tools • Establishes clear goals and monitors metrics for the direct sales teams to consistently meet and exceed goals • Develops and maintains Continuing Education credit programs

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs