Advisory Panel Member
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Jim Ethridge
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City Winery
Marketing Director 
Areas of Expertise
Digital Marketing Strategy, Strategic Social Media, Driving Integrating Digital Marketing
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Jim grew up in Memphis, Home of the Blues and Birthplace of Rock n Roll. A love of those roots and a deep love of music brought him to City Winery as the marketing director. Before City Winery, Jim was the Publicity Director for Allied Integrated Marketing. Highlights there included 12 awards for the 40th anniversary of the “Save the Fox” campaign, a yearlong campaign for the Fox Theatre to thank the theater’s hometown.
Prior to Allied, Jim spearheaded communications projects for Fortune 500 brands (Expedia, Nabisco, etc.) and celebrity talent. Yes, he worked with CeeLo Green on a Meow Mix project, in case you were wondering. And before that, he worked at Vanguard Records on GRAMMY winning albums. Furthermore, Jim’s presented at conferences such as Digital Impact and has been published regarding the future of marketing. He received his Master’s in communication from the University of Georgia (Go Dawgs!), where he was a Screening Judge for the Peabody Awards. If he’s not seeing live music, he’s talking about music. Or thinking about music. Or playing music. Music. |
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