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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Jim Floody
Bold Business
Vice President Marketing & Technology
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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Driving Innovation Through Digital; Strategic Social Media; Unleashing the Power of Mobile; Driving Integrating Digital Marketing; Analytics and Measurements; Digital Transformation
 Jim has over 20 years of leading strategically focused marketing and information technology teams.  Working with a serial entrepreneur, Jim is leading the marketing and technology strategy for Mercury Z, Bold Business, K8 Applied Innovation and BrightSky Networks.

Jim was previously Director of Digital Marketing at Nicopure Labs where he managed all of the company’s digital channels, and developed and implemented digital strategies. Prior to this role, he was a Director of Marketing Systems and Applications at Bisk Education, providing strategic and operational leadership to the company’s 140-person team of marketers. Jim was also Vice President of Marketing at Butler International with oversight of both the company’s marketing and those of Chief Executive magazine. Jim holds a Bachelor’s Degree in Economics from the University of Rhode Island and a Master’s of Science in Information Systems from Hawaii Pacific University.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs