Advisory Panel Member
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Joanna Siegel
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Director of Sales
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Driving Integrating Digital Marketing, Analytics and Measurements
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A native of South Florida, Joanna Siegel graduated with dual bachelor degrees in Management and Marketing from the Florida State University. She has been working in online lead generation, digital marketing and E-commerce for the past twelve years, first at a digital marketing company she co-founded, then at Chewy as the Category Manager for pet treats and currently as the Director of E-Commerce for Halo, Purely for Pets. She is passionate about pets, improving vendor relationships and growing the bottom line. She enjoys expanding her knowledge base, further education and contributing to a team. She is excited about networking and growth opportunities in the community.
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