Advisory Panel Member
Vice President, Marketing
Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Driving Integrating Digital Marketing; Analytics and Measurements; Digital Transformation
Joe is Vice President of Marketing for the Hyster-Yale Group. He is responsible for brand management, channel marketing, digital marketing, PR, and training for the company. He has 30 years of experience in sales & marketing, business development, and corporate strategy.
Prior to joining Hyster-Yale group in 2015, Joe was Director of Corporate Development for the energy and defense company Babcock & Wilcox, where he drove corporate strategy. Prior to B&W, Joe led sales and marketing teams at General Electric, Electric Power Research Institute, and Westinghouse Electric Company.
Joe holds an MBA in Finance & Strategic Management from University of Chicago and a BS in Mechanical Engineering from Cornell University.