USF Guest Panelist

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John Goral

Harte Hanks Inc
Director of Business Development - Direct Mail Solutions

John Goral
Harte Hanks - Director of Business Development – Direct Response Mail Solutions

For close to 30 years, John Goral has supported the nation’s leading marketers and agencies with their direct response mail programs.  With a background in response marketing and direct mail, he provides a unique perspective on what works when using direct mail as a marketing channel in today’s digital world.  

With a career working with RR Donnelly, Japs-Olson, Harte Hanks, and Canon/Océ, he is considered an expert in direct response mail and how to create data-driven, variable print that matches your customer’s preferences and helps to differentiate your brand.  

With today’s emphasis on “personalization when using digital marketing,” John will provide insights on how data can be combined with new technology to create more engaging direct mail and reinforce your other digital marketing channels.

Having first-hand experience with newest digital print technology, he can help educate and prepare you for the future of data, variable print, and direct response mail and demonstrate that “direct mail is not dead.”