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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​


John Goral
Harte Hanks Inc
Director of Business Development - Direct Mail Solutions
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John Goral
Harte Hanks - Director of Business Development – Direct Response Mail Solutions

For close to 30 years, John Goral has supported the nation’s leading marketers and agencies with their direct response mail programs.  With a background in response marketing and direct mail, he provides a unique perspective on what works when using direct mail as a marketing channel in today’s digital world.  

With a career working with RR Donnelly, Japs-Olson, Harte Hanks, and Canon/Océ, he is considered an expert in direct response mail and how to create data-driven, variable print that matches your customer’s preferences and helps to differentiate your brand.  

With today’s emphasis on “personalization when using digital marketing,” John will provide insights on how data can be combined with new technology to create more engaging direct mail and reinforce your other digital marketing channels.

Having first-hand experience with newest digital print technology, he can help educate and prepare you for the future of data, variable print, and direct response mail and demonstrate that “direct mail is not dead.”

Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs