Advisory Panel Member
AccuData Integrated Marketing
Vice President, Strategic Accounts
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Unleashing the Power of Mobile, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
As a Vice President in AccuData’s Strategic Accounts Group, Josh McGrail is deeply involved in AccuData’s leading edge behavioral analytics and strategic audience targeting practice. In this capacity he works with AccuData’s premier clients to help improve their marketing return-on-investment through the development of sophisticated audience segmentation and technology solutions to power highly targeted multichannel marketing programs. This database intensive activity helps AccuData clients leverage micro-targeting and advanced multi-variate database development to consumer and business audiences for acquisition and loyalty applications.
Over the last 20 years Josh has specialized in designing customized big data driven solutions and multi-channel media and promotional programs for leading companies including the American Heart Association, Dyson, Amazon, Foursquare, McKesson, Domino’s, and Discover Financial Services, among other brands and nonprofit organizations.
A longtime supporter of industry advocacy organizations, Josh is proud of his work helping companies improve customer engagement while navigating and employing new digital media and targeting tools.