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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​​


Joshua McGrail
AccuData Integrated Marketing
Vice President, Strategic Accounts
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Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Unleashing the Power of Mobile, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
As a Vice President in AccuData’s Strategic Accounts Group, Josh McGrail is deeply involved in AccuData’s leading edge behavioral analytics and strategic audience targeting practice. In this capacity he works with AccuData’s premier clients to help improve their marketing return-on-investment through the development of sophisticated audience segmentation and technology solutions to power highly targeted multichannel marketing programs. This database intensive activity helps AccuData clients leverage micro-targeting and advanced multi-variate database development to consumer and business audiences for acquisition and loyalty applications.

Over the last 20 years Josh has specialized in designing customized big data driven solutions and multi-channel media and promotional programs for leading companies including the American Heart Association, Dyson, Amazon, Foursquare, McKesson, Domino’s, and Discover Financial Services, among other brands and nonprofit organizations.

A longtime supporter of industry advocacy organizations, Josh is proud of his work helping companies improve customer engagement while navigating and employing new digital media and targeting tools.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs