Advisory Panel Member
Julia Heide
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Sarasota Magazine
Director of Marketing & Events Areas of Expertise
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After a successful career with a Philadelphia investment bank following graduation from Villanova, Julia followed her dream to work in the entertainment industry and moved to the center of that industry, LA and Hollywood.
Joining a talent management firm she worked directly with Jon Bon Jovi, David Schwimmer, Brad Pitt, Jennifer Aniston, Courteney Cox, Ryan Reynolds, David Arquette, Jason Biggs, Jenna Elfman, Jimmy Fallon, Reese Witherspoon, Zach Braff, Anne Hathaway and Shannon Elizabeth. She also worked with musicians Incubus, Good Charlotte, Britney Spears and The Fray and developed relationships with sports industry influencers within the NFL, NBA and MLB. She has negotiated and activated sponsorships for The Sundance Film Festival, Maui Film Festival, Miami Film Festival, Bonnaroo, Coachella, Chicago Film Festival, SXSW, celebrity golf tournaments, film premieres and television wrap parties. Julia moved to Sarasota in 2017 and worked as director of sponsorships for the 2017 World Rowing Championships, generating over a million dollars of in-kind and monetary contributions to support operations of this prestigious rowing event. It produced rave reviews from International and U.S. organizers as well as the rowers, representing 69 countries. While the Sarasota market is much smaller than Los Angeles, it is remarkably vibrant, punching well above its weight in entertainment and cultural offerings and in its extraordinarily generous support of numerous charitable organizations. She recently got married on Anna Maria Island, and having lived most of her early years enduring the long winters of Connecticut she is savoring the tropical lushness of Southwest Florida. Julia, Hans and their beloved Maine Coon cat, Sylvester have definitely found home. |