Advisory Board Member
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Justin Petty
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IRI
SVP, Media Solutions & Product Management 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
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Justin Petty is SVP of Media Solutions & Product Management in IRI's Media Center of Excellence where he focuses on targeting and measurement of digital marketing campaigns for CPG, Retail, and Ad Tech clients. Justin has over 20 years in the marketing analytics and market research industry, with the last 8 years focusing on everything digital. Prior to joining IRI, Justin was a VP of Media Solutions at 84.51 (formerly dunnhumby USA) where he consulted with some of the largest retailers and brands in the world. He has a Master's in Statistics from the University of Kentucky and undergraduate degrees in Math and Geography from Samford University. Justin lives in Nashville, TN with his wife and two children.
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