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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​​


Keith Archer
Appliances and Cookware Division
Director of Sales Planning

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Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Analytics and Measurements
Keith Archer is a proven, passionate Senior Executive with over 25 years of wide-ranging experiences in the consumer durables space across diverse customer channels. He has held leadership positions in sales, sales operations and channel marketing and has a successful track record at Newell Brands of building omni-channel strategies, capabilities and highly effective market share expansion programs with many Fortune 500 retailers.

Currently, Keith is the Director of Sales Planning for the Appliances and Cookware Division and is responsible for co-developing and ensuring the flawless execution of the omni-channel sales, marketing and activation strategies across the Business Unit’s largest US customer partners.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs