Advisory Panel Member
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Keith Archer
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Appliances and Cookware Division
Director of Sales Planning 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Analytics and Measurements
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Keith Archer is a proven, passionate Senior Executive with over 25 years of wide-ranging experiences in the consumer durables space across diverse customer channels. He has held leadership positions in sales, sales operations and channel marketing and has a successful track record at Newell Brands of building omni-channel strategies, capabilities and highly effective market share expansion programs with many Fortune 500 retailers.
Currently, Keith is the Director of Sales Planning for the Appliances and Cookware Division and is responsible for co-developing and ensuring the flawless execution of the omni-channel sales, marketing and activation strategies across the Business Unit’s largest US customer partners. |
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