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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Kelly Dickson
Sprinklr
Director, Marketing Operations
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Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
My 25 years of experience in Digital Marketing spans across strategy, operations, demand generation and Inside Sales. I started the Marketing Operations and Demand Generation department at CommScope with a global team running pipeline, analytics, campaigns and MarTech. That position parlayed into my role as the first Director of Inside Sales in the 40-year history of CommScope for North and South America where social selling and Marketing/Sales alignment were integral to the 150% of goal success.

Currently, as the Director of Marketing Operations at Sprinklr, my role is to ensure the foundational strategy for Digital Marketing and Demand Generation with strong, actionable pipeline combined with customer centric relationships and interactions.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs