Advisory Panel Member
Kelly Dickson
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Sprinklr
Director, Marketing Operations Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Strategic Social Media, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
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My 25 years of experience in Digital Marketing spans across strategy, operations, demand generation and Inside Sales. I started the Marketing Operations and Demand Generation department at CommScope with a global team running pipeline, analytics, campaigns and MarTech. That position parlayed into my role as the first Director of Inside Sales in the 40-year history of CommScope for North and South America where social selling and Marketing/Sales alignment were integral to the 150% of goal success.
Currently, as the Director of Marketing Operations at Sprinklr, my role is to ensure the foundational strategy for Digital Marketing and Demand Generation with strong, actionable pipeline combined with customer centric relationships and interactions. |