Advisory Panel Member
Tarsus Medical Group
Digital Marketing Manager
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Strategic Social Media, Driving Integrating Digital Marketing, Digital Transformation
Kristen Schipfer-Barrett is a dynamic digital marketing evangelist and communications professional with a passion for transforming brands with solid strategy, innovative execution, and forward-thinking leadership. An advocate for brand growth through embracing digital channels, Kristen has had the opportunity to build and implement successful digital and communications initiatives in a variety of industries including retail, event planning, and the music scene. A no-nonsense problem-solver, she is ready to solve business pains while delivering consistent brand identity and a positive experience for external customers and internal stakeholders alike. As a leader, she grows her teams’ strengths by listening to her people, challenging skill thresholds, and leading through action instead of ideals.
Through professional opportunities and personal pursuits, Kristen has been in the digital space for nearly 20 years as an early adopter of digital technology. A graduate of USF’s Zimmerman Advertising Program, Kristen blends her real-world experience and education to drive incredible success. Her current career home is at Badcock Home Furniture &more where she oversees social media, email and content marketing, reputation management, internal communications, and PR.