Advisory Panel Member
Jamaica Tourist Board
Digital Marketing Manager
Areas of Expertise
Digital Marketing Strategy, Driving Innovation Through Digital, Strategic Social Media, Driving Integrating Digital Marketing, Digital Transformation
Kris is a high-energy marketing leader with 16+ years of positive performance history in leveraging marketing insights to drive trial, sales, and other KPIs and has success in building unique brands, creating lasting impressions among audiences, and launching high-impact marketing campaigns. He has a proven ability to build, grow brands and maximize marketing organizations’ potential as a master of new digital channels and a relentless explorer of emerging trends, and “what’s next” champion. Kris cultivates a data-driven culture on project teams to make informed marketing decisions and is an advocate for research-based approaches, unexpected technologies, and overlooked demographics.
Kris takes great pride in his work at the Jamaica Tourist Board where he has successfully implemented measurable digital transformation strategies that give full insight into performance attribution for marketing dollars. Led the digital transformation from legacy strategies across 9 countries.