Advisory Panel Member
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Kym Petrie
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Axxess-Marine
Chief Marketing & Strategy Officer 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digita, Strategic Social Media, Unleashing the Power of Mobile, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
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Truth is- Kym loves building companies: setting strategy, developing relationships and moving organizations towards the goals they have set for themselves. As the Chief Marketing and Strategy Officer with Axxess Marine for the past four years, Kym works with a tight-knit team to deliver ground breaking communication innovations to the Super Yacht industry.
How does Kym describe herself? “I relish every moment of being part of the team- both as a leader and as support crew; at the start line and at the finish line (is there ever really a finish line?) equal parts cheerleader, networker, communicator and negotiator.” How would others describe Kym and her approach? Passionate, highly driven, highly competitive, transparent, committed and unrelenting, (but fun…) Kym has a degree in International Business and is a sought after speaker on Intent Marketing, Strategic Brand development as well as Women’s Leadership and Empowerment. She is a current member of the U.S. Superyacht Association Marketing Committee. I am a marketing-minded sales leader that has a passion for helping clients connect with buyers through innovative marketing programs. I am vocal about providing a better experience for how business buyers research, evaluate and purchase business technology. I am all about challenging the status quo when it comes to traditional marketing strategies and love to push B2B marketers to think differently about how they drive results for their business. As a Nashville native and graduate of Middle Tennessee State University, I am right at home at TechnologyAdvice. |
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