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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Laura Bassett
Avaya
Director of Marketing
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Areas of Expertise
Understanding Customer Experience;Driving Innovation Through Digital;Strategic Social Media;Driving Integrating Digital Marketing;Analytics and Measurements;Digital Transformation
Laura Bassett is the Director of Marketing for Avaya’s Enterprise Solutions.  In this role she oversees all aspects of marketing including business planning and strategy, market research and awareness, product & solutions marketing. Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies, a contributing author to Avaya’s 2013 Customer Experience Management Guide and maintains a blog covering various trends and hot topics in business communications, customer experience and digital transformation.  

Laura has over 20 years experience in applications consulting, development and delivery and is an established marketing leader.  She has a BSBA in Computer Science and an Executive MBA from the University of Florida.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs