Advisory Panel Member
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Laura Bassett
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Avaya
Director of Marketing 
Areas of Expertise
Understanding Customer Experience;Driving Innovation Through Digital;Strategic Social Media;Driving Integrating Digital Marketing;Analytics and Measurements;Digital Transformation
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Laura Bassett is the Director of Marketing for Avaya’s Enterprise Solutions. In this role she oversees all aspects of marketing including business planning and strategy, market research and awareness, product & solutions marketing. Laura is a supporting author of Avaya’s Social Media in the Contact Center for Dummies, a contributing author to Avaya’s 2013 Customer Experience Management Guide and maintains a blog covering various trends and hot topics in business communications, customer experience and digital transformation.
Laura has over 20 years experience in applications consulting, development and delivery and is an established marketing leader. She has a BSBA in Computer Science and an Executive MBA from the University of Florida. |
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