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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Laura Garcia
Magento Commerce
Sr. Field Marketing Manager, Americas
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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media; Driving Integrating Digital Marketing
Laura Garcia is a marketing and sales veteran with over 20 years leading high performing global marketing teams.  As Senior Manager of Marketing for Americas, Laura is responsible for the Americas launch, messaging, and demand strategy for Magento Commerce.  Prior, she managed Oracle Marketing Cloud’s Global Event strategy and execution focused on white-space branding, lead generation and thought leadership messaging.  She led Oracle’s presence at National Retail Federation, SXSW, Cannes Lions, Dmexco, Advertising Week, Mobile World Congress and others aligning those activations with lead flow. Prior to this role, Laura’s has worked for notable brands in both a sales and marketing capacity for Nestle, Lanyon, Cvent, Walt Disney Parks & Resorts, Swissotel, Marriott, and Tampa Convention Center.  This assortment of industry experience provides a unique perspective on strategic positioning, ROI evaluation, messaging, and customer-focused “magical moments”.

Laura is a graduate of Florida State University, holds a MBA from University of Central Florida, obtained a Lean Six Sigma Greenbelt from University of South Florida and lives in Tampa with her husband and one very-well-traveled 5-year old.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
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University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs