Advisory Panel Member
Liane Caruso
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Qiigo
Director of Professional Services Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Driving Innovation Through Digital; Strategic Social Media; Driving Integrating Digital Marketing; Analytics and Measurements; Digital Transformation
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When I launched my own business in 2009, I got my first client from Facebook. At that time, I immediately realized the power of social media and built my marketing agency on social media services. Over time, the company grew to offer full-service marketing with a specialization in franchise marketing. After my first company was acquired, my agency relationships led me to my current position at Qiigo, serving first as Social Media Director, and recently transitioned to Director of Professional Services. In this position, I lead a team of digital marketing professionals who provide branding, strategy, content, social media, ad creation, and ads management for well-known franchise brands. Our department works closely with supporting teams in pay-per-click, search engine optimization, reputation management, and local listings management to provide a cohesive digital marketing program for national brands and their local store/franchisee clients.
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