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  USF Muma College of Business Digital Marketing

Advisory Panel Member​


Lisa Shim
    BankUnited
SVP Corporate Development

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Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Analytics and Measurements; Digital Transformation
Lisa Shim is the Senior Vice President of Corporate Development at BankUnited, overseeing corporate strategy, marketing and digital banking. Ms. Shim has been a part of the BankUnited family since the new bank was formed in 2009 and has been involved in a wide range of critical initiatives throughout her tenure here at the bank, including the bank’s merger and acquisition strategy, internal corporate strategy, and digital transformation journey.

Prior to BankUnited, Ms. Shim worked in the financial institutions group at Merrill Lynch and the retail bank division for Countrywide Bank. Ms. Shim graduated with a B.A from Stanford University and an M.B.A. from Kellogg School of Management.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs