Advisory Panel Member
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Lizzy Nephew
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Coca-Cola Company
Senior Manager, Marketing Technology 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Unleashing the Power of Mobile
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As the Product Owner for web, mobile, and SDKs that enable Coca-Cola North America's brands and partners to launch digital programs, innovation pilots, and campaigns, I manage the product development roadmaps, strategy and prioritization to enable consumer facing digital programs.
Passionate about the evolution of technology and the impact on human behavior, I focus on developing consumer centered, frictionless experiences that build relationships and lead to transactions. I focus on a variety of front-end consumer experiences to the back-end technology that supports them. Previously at Porsche Cars North America, I led strategy development and implementation in the online, social, mobile and emerging technology space for national launches, evergreen programs, and events. I helped launch the Porsche 911, Panamera S E-Hybrid, Macan, and the e-commerce site for the new North American headquarters: One Porsche Drive. My experience includes managing mobile apps, e-comm platforms, scanning products, and web platforms at world class brands. |
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