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  DigitalMarketingCERTIFICATE

Advisory Board Member 2018


Lizzy Nephew
Coca-Cola Company
Senior Manager, Marketing Technology

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Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Unleashing the Power of Mobile
As the Product Owner for web, mobile, and SDKs that enable Coca-Cola North America's brands and partners to launch digital programs, innovation pilots, and campaigns, I manage the product development roadmaps, strategy and prioritization to enable consumer facing digital programs.

Passionate about the evolution of technology and the impact on human behavior, I focus on developing consumer centered, frictionless experiences that build relationships and lead to transactions. I focus on a variety of front-end consumer experiences to the back-end technology that supports them.

Previously at Porsche Cars North America, I led strategy development and implementation in the online, social, mobile and emerging technology space for national launches, evergreen programs, and events. I helped launch the Porsche 911, Panamera S E-Hybrid, Macan, and the e-commerce site for the new North American headquarters: One Porsche Drive.

My experience includes managing mobile apps, e-comm platforms, scanning products, and web platforms at world class brands.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • Why Digital Marketing
    • Our Faculty & Leadership
    • Testimonials
    • Our Partners
    • Gallery
    • About USF
    • FAQ
  • Reserve Your Seat
    • Tampa
  • For Individuals
    • Who Should Attend
    • Curriculum
  • For Corporations
    • Custom Programs By Topic >
      • NEW - Customer Experience
      • Business Fundamentals
      • NEW - Design Thinking
      • NEW - Digital Marketing for Healthcare
      • Social Security Planning Certificate
  • Experience
  • Photos
  • News & Updates