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  USF Muma College of Business Digital Marketing

Advisory Panel Member​​​


Luciana Resende Lotze
Visa
Sr. Vice President Marketing in Latin America and Caribbean
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Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
Luciana Resende Lotze is the Head of Marketing for Latin America at Visa. She leads the team responsible for marketing strategies and plans across the region, including the regional activation of the FIFA World CupTM and the Olympics Games.
 
Before Visa, Luciana worked as Millicom global CMO, leading the telecommunicatios brand Tigo. She worked at P&G where she held different roles in Laundry, Fragrances, Cosmetics, Hair Color and Hair Care categories.
 
Luciana is passionate about purpose driven marketing, consumer insights, performance analytics and Big Data. She has earned 3 Cannes Lions, 5 Gold and Grand Effies, and 2 Clios awards among others.

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Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
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  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs