Advisory Board Member
|
Luciana Resende Lotze
|
|
Visa
Sr. Vice President Marketing in Latin America and Caribbean 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Innovation Through Digital, Driving Integrating Digital Marketing, Analytics and Measurements, Digital Transformation
|
Luciana Resende Lotze is the Head of Marketing for Latin America at Visa. She leads the team responsible for marketing strategies and plans across the region, including the regional activation of the FIFA World CupTM and the Olympics Games.
Before Visa, Luciana worked as Millicom global CMO, leading the telecommunicatios brand Tigo. She worked at P&G where she held different roles in Laundry, Fragrances, Cosmetics, Hair Color and Hair Care categories. Luciana is passionate about purpose driven marketing, consumer insights, performance analytics and Big Data. She has earned 3 Cannes Lions, 5 Gold and Grand Effies, and 2 Clios awards among others. |
|
