Advisory Panel Member
Marc Carlton
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Dealer eProcess
OEM Program Director Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Driving Innovation Through Digital; Strategic Social Media; Unleashing the Power of Mobile; Driving Integrating Digital Marketing
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Currently, Marc is the OEM program director for Dealer eProcess. Recent positions include senior filed consultant for L2T Media and digital marketing director for Lazydays, the nation's leading RV dealership. Responsible for overseeing a $1.75 million budget for SEM and a $0.5 million budget for SEO, Marc also masterminds the digital marketing strategy, tactical plans, digital content, search and social media efforts, and manages the Lazydays.com website as well. In addition, he develops measurement metrics, tracks results of marketing effectiveness, including Sales/ROI and return on marketing initiatives, and captures the customer path to purchase and uses the findings to provide a seamless cross-platform experience. Previously, Marc was a senior digital marketing consultant from September 2008 to June 2015 for Shift Digital, an innovative digital marketing and technology company that provides cutting-edge digital business solutions. During his time there, he managed consumer-facing websites, influenced strategic marketing and branding, facilitated nationwide in-dealership web strategy training, and utilized lead analytics and reporting to improve close rates and boost sales. He also directed and managed the evolution of website content, enhancements, and optimization for clients including the Chrysler Group, LLC, Jaguar, Land Rover, BMW and Volkswagen.
From July 2007 to September 2008, Marc was the regional operations manager for FordDirect, where he planned and implemented marketing strategies for products and services, provided after-sales support, and developed and maintained communications with Ford Regional personnel. Prior to July 2007, he was an account manager at The Shamrock Companies (November 2005 to July 2007), an integrated document solutions consultant for Reynolds & Reynolds (October 2002 through February 2005), and national sales associate ASF-Keystone for Amsted Industries. Marc holds a BS in Advertising/Marketing from Ferris State University. |