Advisory Panel Member
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Melissa Price
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CVS Health / Aetna
Analytics Head of Marketing Strategy 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Driving Integrating Digital Marketing, Analytics and Measurements
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Melissa is a strategic marketing leader for Aetna, a part of the CVS Health family of companies. She has served in several sales, marketing, and analytics leadership roles with Genworth Financial, Aetna, and CVS Health over the past 10 years. She currently serves on the Senior Leadership Team for a $2B Aetna division where she’s focused on building superior customer experiences and stronger customer loyalty through digital marketing.
Melissa lives in Nashville, TN where she enjoys exploring the city’s blossoming food scene and serving students in her free time. |
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