Advisory Panel Member
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Michael Cooper
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Smith & Nephew Inc.
Director, Trauma Marketing 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience
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B.S. and M.S. in Engineering Science and Mechanics with concentrations in experimental and computational Biomechanics from the University of Tennessee-Knoxville. 26 years at Smith & Nephew Inc. Orthopaedics Division with multiple roles Research, Development, Manufacturing, Project Management, and Global Marketing. Currently a Senior Director of Global Trauma Marketing.
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