Advisory Panel Member
Fifth Third Bank
Vice President, Senior Manager, Digital Product Development
Areas of Expertise
Understanding Customer Experience, Driving Innovation Through Digital, Unleashing the Power of Mobile, Analytics and Measurements, Digital Transformation
Mike Crawford serves as Vice President and Senior Manager in Fifth Third Bancorp’s Omnichannel Strategy Team where he leads the development of digital-first experiences for its Millennial consumers.
The first of which is Fifth Third Momentum, a brand new app that helps customers pay down student loans 5 years faster (on average) and is on pace to eliminate $1.5M of student loan debt annually. He joined Fifth Third in 2011 and through September 2016 led building of the customer and competitive intelligence function, process and deliverables within the Corporate Strategy Group. He uncovered key consumer trends and competitive actions that impacted the company’s strategic direction and
synthesized that information into actionable insights and opportunities that resulted in new products and programs for Fifth Third. Notably, he focused on researching and designing new experiences for Millennials and Homebuyers.
Prior to joining Fifth Third Bank, Mike worked at Raytheon, creating the strategy for and leading a global sales team tasked with commercializing a new homeland security analytics product. Prior to that role, he also acted in a sales management and strategy role for an $800M revenue product line in Raytheon’s Intelligence and Information Systems business. Mike also has had several consulting or contract
positions providing innovation, product and portfolio management and/or marketing support to leading Fortune 500 companies. Mike earned his M.B.A. in International Business with a concentration in Applied Economics from DePaul University and has a B.S. in Marketing from Clemson University. Mike serves as a mentor to start-ups at Ocean Accelerator ( http://www.oceanaccelerator.com ) and with his wife, volunteers as a Wish Granter for Make A Wish Foundation.