Advisory Panel Member
Gator Cases Inc.
Sr. Director of Marketing & Creative Services
Areas of Expertise
Digital Marketing Strategy; Understanding Customer Experience; Strategic Social Media
I like to identify myself as a "Creative Marketer". I've been a Creative Professional for 17 years and have spent the last 9 of those years also in Marketing Strategy and Direction.
I am fortunate to have evolved from many different experiences involving both large and small businesses. From startups to larger expansions of existing successful companies, I have learned so very much about strategic problem solving... a topic that applies to both creative work and marketing strategy.
And with all of those experiences under my belt, I know with complete certainty that no one is an island. It's absolutely necessary to be a driver in this current terrain- but it is equally important to be a leader, not a boss.
I am continually amazed by the power of a vibrant and driven team. A focus on ownership and individuality amongst a diverse and talented crew allows you to accomplish anything you set your sights on... as one.
I am currently the Sr. Director of Marketing & Creative Services at Gator Co. where I have a Creative Marketing Team of 6. We are responsible for complete marketing strategies/tactics, creative, branding, and events. Recently, the D2C division has been moved into my areas of ownership as well.