Advisory Panel Member
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Mike Zulla
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Wilson Sporting Goods Co.
Global Art Director, Team Sports 
Areas of Expertise
Digital Marketing Strategy, Understanding Customer Experience, Strategic Social Media, Driving Integrating Digital Marketing, Digital Transformation
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A provocative creative leader with high-profile marketing and advertising experience for nationally recognized professional sports and entertainment brands, I have successfully built and developed in-house teams dedicated to creative excellence and innovation, customer engagement, brand stewardship and financial growth.
As a strategic, data-driven marketer, I rely heavily on metrics to guide my business decisions.
By collaborating with in-house partners and external agencies, my teams drive revenue through the development and implementation of best-in-class creative for media campaigns, digital and social content, sales and promotional materials, as well as brand and consumer marketing across traditional print, video, OOH and digital campaigns. |
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