Advisory Panel Member
United Methodist Communications
Director, Customer Experience
Areas of Expertise
Digital Marketing Strategy, Driving Innovation Through Digital, Analytics and Measurements, Digital Transformation
Myca has more than 10 years of experience in digital transformation at large non-profits in the publishing and communication sectors. Her current role as Director, Customer Experience for the global United Methodist Church involves working directly with CIO/COO to assess, recommend, purchase and implement enterprise-scale marketing technology.
For the past three years, Myca has been leading implementations of Sitecore CMS, Marketo (marketing automation) and PegaSystems (CRM/BPM) solutions, ensuring that all marketing goals are met and technology needs are aligned with the business.