• HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs
  USF Muma College of Business Digital Marketing

Essentials Of A Strong Digital Marketing Strategy

3/12/2017

10 Comments

 
Any business leader knows that one of the foundations of success is a strong digital marketing strategy. A marketing strategy brings fresh customers to the table. And, the majority of shoppers today use the Internet. Put the two together and you have a strong foundation to house your marketing success. The only problem is that it isn’t as easy as typing it on a keyboard. You have to make it happen in the real world. If you understand business, you’ll know that inspiration is the best way to succeed and you take a successful model and you add a few ingredients. Here are the essential ingredients for every marketing campaign:

Picture
Identifying A Target Market
Please don’t make the mistake of thinking that your product or brand appeals to everyone. There are over seven billion people on the planet, so that logic is flawed. There are only certain brands that can have an eclectic mix of customers, and it’s unlikely your business will be one. But don’t worry, because accepting that’s a good thing. It means you can target a market for sustained success. Targeting a base of people means that you’re able to focus on the people that are most likely to buy. The chances of your strategy hitting home and converting into a sale are much higher with this approach.
Finding A Niche
The great strategies and campaigns all have niches. They are the creative adverts that you can relate to because they mix marketing in with the brand. In short, they’re usually funny, insightful, and intelligent. It is amazing how many people respond to that as opposed to filming a cat playing the piano. Take a look at your sector and try and relate it to your business.
Using Contacts And Their Resources
Don’t assume that you can do this all alone because it’s very hard. Plus, you might have no experience in the field, and that makes it even harder. A good business understands their limitations and reaches out to people like Studio 56 for help. Professional marketing agencies have the expertise and resources to make your campaign buzz. They will charge a fee obviously, but that’s a small price to pay. If you can find one that will offer advice for free, you’re a lucky person. Just make sure you come by it sooner rather than later in whichever way you find that advice.
Exploiting Technology
As far as digital marketing goes, social media is the king. Not only can it reach millions of people, but it is also free, except for your investment of time. There are dozens of platforms that you can use to spread the good word of your campaign. The most effective today are Twitter and Facebook, as they have hundreds of million of users. But, don’t forget about YouTube. Video marketing is becoming more and more popular everyday, and YouTube gets billions of daily hits alone. As you can see by the numbers, you can’t afford not to use social media platforms.

Source: http://thesocialmediamonthly.com/essentials-strong-digital-marketing-strategy/

10 Comments
Kajal Aggarwal link
2/9/2018 10:19:42 pm

A very nice and helpful content. For more info about digital marketing, you can check here: http://www.invincibleweb.in/

Reply
Web Designing services Chandigarh link
10/20/2021 04:35:26 am

I enjoyed reading the article above, it explains everything in detail, the article is very interesting and effective. Thank you and good luck with the upcoming articles.

Reply
Tasklms Academy link
1/4/2022 03:10:47 am

Really a very helpful post, Thanks for sharing with us.
<a title="Social Media Marketing Course In Tamil" href="https://tasklms.in/course/social-media-marketing-in-tamil">Social Media Marketing Course In Tamil</a>
<a title="Photoshop Online Learning Course" href="https://www.tasklms.in/course/photoshop-basic-to-advance-in-tamil">Photoshop Online Learning Course</a>
<a title="Video Editing Classes Online- Video Making Course In Sivakasi" href="https://www.tasklms.in/course/video-editing-classes-online">Video Editing Classes Online</a>
<a title="Advanced Facebook Marketing Course In Tamil" href="https://tasklms.in/course/facebook-marketing-course-in-tamil">Advanced Facebook Marketing Course In Tamil</a>

Reply
Tamizha Academy link
4/18/2022 01:35:09 am

Nice Article Thanks for your information
<a title="Social Media Marketing Course In Tamil" href="https://tasklms.in/course/social-media-marketing-in-tamil">Social Media Marketing Course In Tamil</a>
<a title="Photoshop Online Learning Course" href="https://www.tasklms.in/course/photoshop-basic-to-advance-in-tamil">Photoshop Online Learning Course</a>
<a title="Video Editing Classes Online- Video Making Course In Sivakasi" href="https://www.tasklms.in/course/video-editing-classes-online">Video Editing Classes Online</a>
<a title="Advanced Facebook Marketing Course In Tamil" href="https://tasklms.in/course/facebook-marketing-course-in-tamil">Advanced Facebook Marketing Course In Tamil</a>

Reply
Vijay Kumar link
5/9/2022 09:15:57 am

Very well explained! I as a Digital marketer working with a digital marketing firm and running a digital marketing campaign for a health company. I was reading some of the latest updates about social media & digital marketing and found one of your articles too, even this article is not updated still I have learned a few things too and will implement them wisely for my client. Thanks, team DigitalMarketingatUSF!

Reply
WordPressDevelopment.co.in - Best WordPress Hosting India link
5/9/2022 09:17:29 am

Very well explained! I as a Digital marketer working with a digital marketing firm and running a digital marketing campaign for a health company. I was reading some of the latest updates about social media & digital marketing and found one of your articles too, even this article is not updated still I have learned a few things too and will implement them wisely for my client. Thanks, team DigitalMarketingatUSF!

Reply
Website Development Services Chennai link
7/11/2022 04:04:00 am

I blog frequently and I seriously want to thank you for the detailed information. This article has piqued my interest. I’m going to take a note of your site and keep checking for new information about once per week.

Reply
Trademark Registration link
7/21/2022 04:28:31 am

Hi, Nice to meet you, I am rahul
Thank you for sharing your article and I hope you will share some more information about
this..keep sharing!! and please visit our website..
Crewman Solutions provided business services like.

Reply
Naresh link
10/31/2022 02:53:45 am

Thanks for sharing informative article.

Reply
parramatta digital marketing link
1/3/2023 07:15:10 am

The overarching approach guiding your marketing initiatives is known as your digital marketing strategy. This plan undoubtedly includes the precise strategies to be employed to communicate with your audience, but your digital strategy goes well beyond this. It entails adopting a broad perspective of your marketing initiatives to make sure they are integrated in a way that will successfully accomplish your objectives.

Reply



Leave a Reply.

Location
University of South Florida
​Muma College of Business
12212 Maple Drive
Tampa, Florida 33620
Contact Us
Gwen Schanda
Program Manager
gschanda@usf.edu
813-563-6229

​Katie Chandler
Program Manager
katherine92@usf.edu
​
University of South Florida
​Digital Marketing Certificate Program

The Digital Marketing Certificate Program at the University of South Florida is offered in connection with the USF Muma College of Business.
OUR PROGRAMS
Digital Marketing
​Customer Experience
Picture
​​© University of South Florida | All rights reserved
  • HOME
  • ABOUT
    • About USF
    • Digital Marketing Research
    • Partners
    • Testimonials
    • FAQ
  • Program Info
    • Experience
    • Faculty & Leadership
    • Curriculum
  • For Corporations
    • Corporate Programs