Digital Marketing Curriculum

DigitalMarketing@USF curriculum meets the same standard as our graduate MBA courses.  Executives complete 8 modules (either in person or online), and complete a capstone project in which they develop an action plan to implement new solutions back at work.  

Executives wishing to receive academic credit, may receive up to 3 elective credits for completing the Certificate program and an optional exam.

Module 1
Digital Marketing Strategy

Today’s marketing leaders better, different, more profitable and longer lasting in the new digital age. They redefine industries, invent new ones, marginalize and eliminate competition, deliver extraordinary customer experiences and rise to the top, leaving others in the dust.
  • Learn how the “Digital Experience Makers” define customer experience.
  • Discover compelling interactions that become the economics of experience.
  • Explore the lessons learned by new digital companies and big brands, their successes and failures.

Module 2
Understanding Customer Experience

Skillfully executing customer experience strategies lead to enormous rewards. Learn why integrating customer experience into your digital strategy helps you achieve higher customer engagement, reduced churn, increased revenue, and greater employee satisfaction.
  • Discover the elements that comprise an effective and strategic customer experience plan.
  • Develop and discuss a clear customer experience vision for your own organization.
  • Create the critical goals and roadmap to help reach your customer experience vision.

Module 3
Driving Innovation Through Digital

Digital is the hotbed for innovation. Gain insights, inspiration and ideas for your company by understanding how digital is at the center of driving improvements, while learning how to think out of the box.
  • Define Innovation from a business perspective: Ideas – Invention – Innovation.
  • Learn the best practices that have worked for digital marketing leaders.
  • Understand what affects the determining, developing and delivering of effective digital innovations.

Module 2
Understanding Customer Experience

Skillfully executing customer experience strategies lead to enormous rewards. Learn why integrating customer experience into your digital strategy helps you achieve higher customer engagement, reduced churn, increased revenue, and greater employee satisfaction.
  • Discover the elements that comprise an effective and strategic customer experience plan.
  • Develop and discuss a clear customer experience vision for your own organization.
  • Create the critical goals and roadmap to help reach your customer experience vision.

Module 3
Driving Innovation Through Digital

Digital is the hotbed for innovation. Gain insights, inspiration and ideas for your company by understanding how digital is at the center of driving improvements, while learning how to think out of the box.
  • Define Innovation from a business perspective: Ideas – Invention – Innovation.
  • Learn the best practices that have worked for digital marketing leaders.
  • Understand what affects the determining, developing and delivering of effective digital innovations.

Module 2
Understanding Customer Experience

Skillfully executing customer experience strategies lead to enormous rewards. Learn why integrating customer experience into your digital strategy helps you achieve higher customer engagement, reduced churn, increased revenue, and greater employee satisfaction.
  • Discover the elements that comprise an effective and strategic customer experience plan.
  • Develop and discuss a clear customer experience vision for your own organization.
  • Create the critical goals and roadmap to help reach your customer experience vision.

Module 3
Driving Innovation Through Digital

Digital is the hotbed for innovation. Gain insights, inspiration and ideas for your company by understanding how digital is at the center of driving improvements, while learning how to think out of the box.
  • Define Innovation from a business perspective: Ideas – Invention – Innovation.
  • Learn the best practices that have worked for digital marketing leaders.
  • Understand what affects the determining, developing and delivering of effective digital innovations.
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Module 3
Driving Innovation Through Digital

Digital is the hotbed for innovation. Gain insights, inspiration and ideas for your company by understanding how digital is at the center of driving improvements, while learning how to think out of the box.
  • Define Innovation from a business perspective: Ideas – Invention – Innovation.
  • Learn the best practices that have worked for digital marketing leaders.
  • Understand what affects the determining, developing and delivering of effective digital innovations.