Academics Overview
The Digital Marketing Certificate Program at USF Muma College of Business is a 4-day, hands-on immersion program where you learn to apply principles and techniques that drive success in marketing in the digital age. Roll up your sleeves to solve real-world challenges and use practices developed by top companies, while Digital Marketing experts and professional instructors guide you through every step. Throughout the program, you continuously build your toolset and develop your unique, personalized Digital Marketing Portfolio.
Interdisciplinary Approach
Today's digital world requires executives to work together across disciplines to understand how customers interact with brands and to create new business models that leverage emerging technologies. Our curriculum is designed to engage teams to work together to solve problems.
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Practical OutcomesBecause our faculty consult directly with industry, you will leave the program with the skills and knowledge to ask the right questions and to lead teams for digital transformation.
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Hands-On LearningOur faculty do not lecture, but rather lead participants to solve real world problems by providing frameworks facilitating exercises and simulations..
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Actionable ToolkitDuring the program, participants will work on a capstone project to apply the learnings toward a real or hypothetical real world problem that they will solve during the 8 module program. They will also leave with a Professional Capstone Portfolio
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